Trade Promotions: Sponsorships & Reciprocity
Sponsorship is now the fastest-growing marketing communication tool in terms of volume predicted to grow at 6% as of 2019 and in...
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Camilo Caicedo
- Nov 9
- 1 min
Events in the finest tradition of the AMA and the perfect opportunity to showcase your work
Dear members and friends of the Association, I extend my warm greetings to you all. We are committed to continuing our efforts to promote...
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Ana Meira
- Oct 3
- 5 min
Call for Entries: Be Recognized at the 2023 AMA Awards for Your Marketing Brilliance
By Ana Meira, VP of Marketing at AMA South Florida and Founder of REGULAR ANIMAL. Calling all exceptional marketers! It's that time of...
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Camilo Caicedo
- Sep 27
- 1 min
From the Marlins stadium to the world of technology: Networking spaces in the best AMA style
President's Corner October Dear members and colleagues of the American Marketing Association South Florida, I would like to take this...
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Ana Meira
- Sep 15
- 2 min
Investing in Future Marketing Leaders
As the torchbearers of innovation, strategy, and creativity, future marketing leaders hold the power to shape brands, drive growth, and...
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Dr. Luis De La Cruz
- Sep 8
- 7 min
Reflections for 21st Century Marketing & Sales Leadership
The divide between sales and marketing has historically been exploited managerially to motivate competition between two functions with a...
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Camilo Caicedo
- Sep 8
- 3 min
Do You Want to Have a Greater Marketing Impact on the Hispanic Market? Follow These 5 Tips.
Do You Want to Have a Greater Marketing Impact on the Hispanic Market? Follow These 5 Tips. One thing is certain: Today, in the United...
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Camilo Caicedo
- Sep 4
- 1 min
PRESIDENT´S CORNER SEPTEMBER
Join Us for an Exciting Second Half of the Year: AMA Community Updates and Opportunities! Dear AMA Community, I extend a warm greeting to...
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Dr. Luis De La Cruz
- Aug 29
- 10 min
The Lean Startup: A Social Technology
September, 2023 Introduction Accenture’s market experts argued that in their most recent survey for a Life Centricity Playbook research,...
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Ana Meira
- Aug 14
- 4 min
Building a Brand that Sells Globally
From Local Markets to International Audiences: Navigating the Global Landscape of Digital Brand Development With the rise of digital and...
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Camilo Caicedo
- Aug 14
- 2 min
PRESIDENT´S CORNER AUGUST
August 12, 2023 Dear Community, First and foremost, I sincerely thank the Board for all the support they have provided me, as well as...
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Dr. Luis De La Cruz
- Aug 11
- 11 min
DIGITAL PHANTOM COMPETITORS: A SERP CHALLENGE
By Dr. Luis De La Cruz D.M. August 1, 2023 INTRODUCTION Let us recognize that a competitor's timely identification is even more critical...
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Maria Loly Llanso
- Aug 9
- 2 min
The Messi Effect
Are you witnessing the Messi Effect right here in South Florida? On July 21st, history was made as soccer superstar Lionel Messi made his...
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Ana Meira
- Jul 26
- 3 min
WHAT’S GOING ON
Fostering Cultural Understanding and Inclusion: The Cross-Cultural Marketing Committee Takes Shape within AMA South Florida Here in South...
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AMA SOUTH FLORIDA
- Jul 26
- 1 min
UNITY MAKES STRENGTH
10 Reasons why you Should be a Member of the AMA Networking Opportunities Professional Development Access to the Latest Trends and...
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Dr. Luis De La Cruz
- Jul 26
- 6 min
MARKETING TRENDS
Personalization and Consumer Engagement for CX Conversion and AI Use Dr. Luis De La Cruz June 2023 Personalization is tailoring an...
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Camilo Caicedo
- Jul 26
- 2 min
PRESIDENT´S CORNER
New Year, New Board, New Goals. July 26th 2023 Hello AMA South Florida Community, It's a pleasure to introduce myself, I'm Camilo...
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Ana Meira
- Jul 19
- 5 min
Call for Entries: Be Recognized at the 2023 AMA Awards for Your Marketing Brilliance
By Ana Meira, VP of Marketing at AMA South Florida and Founder of REGULAR ANIMAL. Calling all exceptional marketers! It's that time of...
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Dr. Luis De La Cruz
- Jun 18
- 6 min
Personalization and Consumer Engagement for CX Conversion and AI Use
Personalization is tailoring an experience in a communication based on information a company has learned about a prospect or customer...
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Dr. Luis De La Cruz
- Mar 30
- 5 min
An Immersive CX: The Metaverse
Consumer’s lives are impacted by a promised immersive experience produced via a commercial use of a worldwide network of computer servers...
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