For customer experience (CX) leaders, it is becoming ever clearer that delivering outstanding and memorable digital experiences has become the key to differentiation.
But are we really doing enough to understand our customers’ emotions, mindsetand intent? Especially when it comes to delivering more human, customer-centric digital experiences.
Join Brian Solis, keynote speaker, futuristand Principal Analyst at Altimeter Group, as he shares the significance of building empathic human experiences, and examines the moments and memories that define a customer’s experience of a brand.
And hear from Dr Liraz Magralit, Head of Behavioral Research at Clicktale, as she explores HOW to derive actionable insight from our digital experience data. Through her background in behavioral psychology, Liraz will uncover the role that emotion plays in creating memorable and impactful brand experiences.
Join this webcast to discover:
How customers’ emotions and mindset can be derived from digital data
How to capitalize on this insight to improve conversion and better monetize digital properties
Why, if we want to succeed in the digital world, we need to adapt technology to match human psychology
Real use cases and case studies from leading global brands
In partnership with:
DATE: October 16, 2018
TIME: 10am PT / 11am MT / 12pm CT / 1pm ET
Brian Solis, Principal Analyst, Altimeter Group
Liraz Margalit (PhD), Web Psychologist & Head of Behavioral Research, Clicktale
Want more great content & resources? Join AMA Today! Save $30 on your professional membership when you use this code WEB30
Copyright © 2018 , All rights reserved.
Our mailing address is:
American Marketing Association
130 E. Randolph
Chicago, IL 60601