Upcoming Events

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Data-driven marketing has become a mainstay in marketing teams around the globe including predictive analytics and audience amplification. Market research continues to impact business strategy through qualitative and quantitative techniques aimed at business growth and differentiation from competitors in the market. Analytics hopes to enhance and personalize the customer experience but how do marketers, data scientist and others stay ahead of the cure?

We've brought together leaders in data, insights, and research for this evening speaker series to discuss those topics and the impact and practice of them in business today and in the years to come. This panel event is sure to be relevant, informative, and educational for marketing and business professionals alike.

Join this webcast to discover:

 

  • How customers’ emotions and mindset can be derived from digital data

  • How to capitalize on this insight to improve conversion and better monetize digital properties

  • Why, if we want to succeed in the digital world, we need to adapt technology to match human psychology

  • Real use cases and case studies from leading global brands

 

As the global leader in marketing knowledge, the AMA provides a broad range of opportunities to collaborate, network, learn, and grow professionally.

In partnership with:

DATE: October 21st, 2020

TIME:  5:00 PM EST

 

SPEAKERS:

 

Announcement coming soon! 

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Our mailing address is:

American Marketing Association
130 E. Randolph
22nd Floor
Chicago, IL 60601

 

 

 

 

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