MEET THE TEAM
Entrepreneur and strategic marketing and communications leader over 14 years of experience leading high profile clients in Hospitality, Media, Entertainment, Tech, Fashion, Luxury, Gastronomy, and Tourism. Wealth of experience in providing strategic and creative direction to multinational corporations and entrepreneurs in the United States and Latam. Expertise in digital marketing business transformation, brand event activations, e-commerce integration, and LATAM expansion into the U.S. Areas of expertise include Event Production, Public Relations and Media Relations, Inbound Marketing, Web Development, Social Media Management, Branding, and Paid Media.
Website and Social Media Chair
Era Williams has over two decades of experience in marketing. In her current role as Director of Marketing at Asurity Technologies, an innovative B2B software company that provides compliant products and solutions tailored for the consumer lending market, she heads marketing efforts for Asurity’s products and services. Era is experienced in digital and traditional marketing strategy and implementation. Her passion is helping organizations expand their market share through creative lead generation tactics and building brand awareness through executing proven strategies. Although her passion is marketing, over her career she has led sales teams, been instrumental in developing client retention and relation programs, and spearheaded major projects and events. Her career path has afforded her the opportunity to work for a diverse set of companies including nonprofit and start-ups. Era lives in South Florida with her husband and enjoys learning, nature walks and hanging out at the beach.
My areas of expertise are developing new products and services, repositioning struggling brands, assembling internal structures capable of meeting high-bar objectives, and preparing marketing plans that drive growth. As the senior marketing and business development officer for a significantly diverse assortment of companies, I have opened new markets, helped startups develop expanded offerings, grown market share for prominent international brands, and maximized the return on government grants. I bring ingenuity to operations, persuasion to messaging, and innovation to business solutions.
Leah is passionate about the marketing space, and studied at Florida State University before joining Robert Half Marketing & Creative as their Practice Director where she leads the industry in talent solutions and recruitment for South Florida. Leah lives in Miami with her pup Mischka.
Events & Programming Chair
MARIA LOLY LLANSO
Maria is a strategic and passionate marketing professional with experience in the Manufacturing, Hospitality and Beauty industry. She is a revenue focused thought leader with the ability to develop and execute innovative marketing initiatives. Maria is experienced in conceptualizing and executing marketing campaigns including email marketing, communication strategies, promotional strategy, brand marketing, event planning, content strategy, social media, PR, influencer marketing and digital project management. Maria currently resides in Miami and spends her free time boating with her Husband, parents and her influencer English bulldog #bullyfambam.
As CEO of Sé Feliz Ahora and Amelia Agency, Pedro strives to help people and companies live happier. His purpose: to enable companies to work optimally within the framework of Organizational Happiness, as well as to bring the world of contemporary art to people at risk of social exclusion. Escritor de lafechadecaducidad.com y fundador de CEO los Dragones de la Felicidad en AWARDS OF HAPPINESS www.awardsofhappiness.com
Ginger G. Peterson is the CEO and Owner of PCF International Integrated Marketing & Technology which began in 1996 in the Hawaiian Islands and operations expanded to South Florida in 2015 and to West Florida in 2021 to better serve both coasts of Florida. PCF is a multi-million-dollar grossing, full service Advertising Agency that is a “Top Ranked” Marketing firm in terms of annual billings for South Florida and the Hawaiian Islands. Ginger is a Goldman Sachs 10,000 Small Businesses ALUMNI (2021) and a former Board of Director (2017-2021) for NAWBO (National Association Women Business Owners) South Florida. Over the last 30 years Ginger has worked on many different global, national and franchise brand accounts traveling internationally to service accounts as well as handling hundreds of different brands all over the USA in her career. In addition to Ginger’s marketing experience, she has a prestigious film production background working as Film Location Manager and Production Manager/Supervisor on many different blockbuster Hollywood feature films and TV Series. Ginger has worked for MGM Studios, Universal Studios, Warner Bros., Sony Entertainment, TriStar Entertainment, ABC, NBC, CBS Television, Discovery Channel and The Travel Channel. She has produced many different film projects as well as TV commercials.
Educational Content Chair
LUIS DE LA CRUZ
Dr. Luis is a marketing management and organizational leadership practitioner and scholar, who held executive positions in Marketing, Management, and Strategic Business Development in several multinational corporations. The work experience includes advertising management in McGraw Hill’s BusinessWeek Advertising division in New York and country management assignments in Mexico, Brazil, Venezuela, and Colombia for companies like United Parcel Services and Baxter International. Other corporate affiliations for marketing and business development in domestic and international markets include Fortune 500 corporations such as Fisher Scientific, Marriott, Biomet, Genzyme, Becton Dickinson, and De Ster in Holland. Academically, Dr. Luis is a professor of diverse marketing management courses for the last ten years at the University of Phoenix Business and Technology Graduate School and his doctorate concentration was in Organizational Management and Leadership. Dr. Luis serves as US managing director for a European Media Group and a coach for a Digital Marketing Startup hub in LatAm.
CEO & Founder of Penta Marketing Agency, Experiential Marketing Expert. Areas of expertise include Metaverse & 2D Event Planner, Creative, Strategy & Execution in US, Latam & Caribbean, also he is an EXMA voice speaker. Passionate about the world of digitization and experiential marketing with results in the business world. Forbes Magazine names its company one of the most innovative Multilatinas in the region. During the last years, together with his work team, he has achieved great disruptive developments in the United States and Latin America through his two own digital platforms: I. Penta Cosmos: Platform for events (3D virtual, hybrid events). Their Our Metaverse! II. Penta Incentives: The easiest and safest way to manage incentive, Loyalty, and Rewards programs, along with motivation aimed at work teams anywhere in the world. I am convinced that only through emotions and creating memorable experiences do we connect better and leave a mark on communities, it doesn't matter if we are talking about offline or online life. Penta Marketing has won more than 30 international awards for successful marketing campaigns.
Secretary & Executive Circle
Frank is a passionate marketer and acquired his brand building expertise with Procter & Gamble by leading global business & organization development for several iconic brands. His recent focus has been on helping companies building their brands through better consumer understanding and communication plans. This includes supporting business starts ups – one of them (Emmi-dent) he is now leading himself. Besides his AMA activities – Frank is mentoring senior business executives and as an active Rotary Member, he is organizing his hometown’s largest annual Run and Health Festival charity event.
Immediate Past President
Amy is an 8 year veteran with AMA and began her career with Robert Half in San Francisco before moving to Charlotte, NC, in 2013 to help launch their marketing & creative practice. In 2019, she relocated to Miami to oversee the technology and marketing operations as the line between tech and marketing is blurring more now than ever! The Creative Group specializes in freelance, project & direct hire staffing for marketing, creative & digital talent at all levels. Amy lives in Miami with her husband and 2 dogs - Gilly and Ike.