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MEET THE TEAM

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President

CAMILO CAICEDO

CEO & Founder of Penta Marketing Agency, Experiential Marketing Expert. Areas of expertise include Metaverse & 2D Event Planner, Creative, Strategy & Execution in US, Latam & Caribbean, also he is an EXMA voice speaker. Passionate about the world of digitization and experiential marketing with results in the business world. Forbes Magazine names its company one of the most innovative Multilatinas in the region. During the last years, together with his work team, he has achieved great disruptive developments in the United States and Latin America through his two own digital platforms: I. Penta Cosmos: Platform for events (3D virtual, hybrid events). Their Our Metaverse! II. Penta Incentives: The easiest and safest way to manage incentive, Loyalty, and Rewards programs, along with motivation aimed at work teams anywhere in the world. I am convinced that only through emotions and creating memorable experiences do we connect better and leave a mark on communities, it doesn't matter if we are talking about offline or online life. Penta Marketing has won more than 30 international awards for successful marketing campaigns.

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Events & Programming Chair

MARIA LOLY LLANSO

Maria is a strategic and passionate marketing professional with experience in the Manufacturing, Hospitality and Beauty industry. She is a revenue focused thought leader with the ability to develop and execute innovative marketing initiatives. Maria is experienced in conceptualizing and executing marketing campaigns including email marketing, communication strategies, promotional strategy, brand marketing, event planning, content strategy, social media, PR, influencer marketing and digital project management. Maria currently resides in Miami and spends her free time boating with her Husband, parents and her influencer English bulldog #bullyfambam.

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Luis

Educational Content Chair

LUIS DE LA CRUZ

Dr. Luis is a marketing management and organizational leadership practitioner and scholar, who held executive positions in Marketing, Management, and Strategic Business Development in several multinational corporations. The work experience includes advertising management in McGraw Hill’s BusinessWeek Advertising division in New York and country management assignments in Mexico, Brazil, Venezuela, and Colombia for companies like United Parcel Services and Baxter International. Other corporate affiliations for marketing and business development in domestic and international markets include Fortune 500 corporations such as Fisher Scientific, Marriott, Biomet, Genzyme, Becton Dickinson, and De Ster in Holland. Academically, Dr. Luis is a professor of diverse marketing management courses for the last ten years at the University of Phoenix Business and Technology Graduate School and his doctorate concentration was in Organizational Management and Leadership. Dr. Luis serves as US managing director for a European Media Group and a coach for a Digital Marketing Startup hub in LatAm.

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Secretary & Executive Circle

FRANK DREIER

Frank is a passionate marketer and acquired his brand building expertise with Procter & Gamble by leading global business & organization development for several iconic brands. His recent focus has been on helping companies building their brands through better consumer understanding and communication plans. This includes supporting business starts ups – one of them (Emmi-dent) he is now leading himself. Besides his AMA activities – Frank is mentoring senior business executives and as an active Rotary Member, he is organizing his hometown’s largest annual Run and Health Festival charity event.

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Social Media Content Chair

FERNANDA ALBANUS

Passionate about sports marketing and customer experience, Fernanda graduated from the University of South Florida in Integrated Public Relations and Advertising, with a minor in Entrepreneurship and Innovation. During her time at USF, she was responsible for the AMA USF marketing committee as Vice President of Marketing. That year, the chapter was ranked in the top 15 in the country (over 300 chapters) and was awarded first place in the Website Competition, considering the efforts to restructure the chapter's website, which required strong creativity, critical thinking, and project management skills. Currently based in Miami, Fernanda works at SAP as a media relations and external communications specialist for Latin America and the Caribbean. Her responsibilities include establishing communication between the different LAC communications teams and the leadership team (press releases, social media presence), producing communications reports, and supporting the production of events for the region. In addition to her full-time job, she works part-time for the NBA team Miami HEAT as a guest service representative, supporting game and event production and ensuring fans have a great and memorable experience.

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Immediate Past President

NACHO ALBORNOZ

Entrepreneur and strategic marketing and communications leader over 14 years of experience leading high profile clients in Hospitality, Media, Entertainment, Tech, Fashion, Luxury, Gastronomy, and Tourism. Wealth of experience in providing strategic and creative direction to multinational corporations and entrepreneurs in the United States and Latam. Expertise in digital marketing business transformation, brand event activations, e-commerce integration, and LATAM expansion into the U.S. Areas of expertise include Event Production, Public Relations and Media Relations, Inbound Marketing, Web Development, Social Media Management, Branding, and Paid Media.

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Past President

PEDRO GALVAN

As CEO of Sé Feliz Ahora and Amelia Agency, Pedro strives to help people and companies live happier. His purpose: to enable companies to work optimally within the framework of Organizational Happiness, as well as to bring the world of contemporary art to people at risk of social exclusion. Escritor de lafechadecaducidad.com y fundador de CEO los Dragones de la Felicidad en AWARDS OF HAPPINESS www.awardsofhappiness.com

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Membership Chair

LEAH FEILER

Leah is passionate about the marketing space, and studied at Florida State University before joining Robert Half Marketing & Creative as their Practice Director where she leads the industry in talent solutions and recruitment for South Florida. Leah lives in Miami with her pup Mischka.

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Website Chair

ERA WILLIAMS

Era Williams has over two decades of experience in marketing. In her current role as Director of Marketing at Asurity Technologies, an innovative B2B software company that provides compliant products and solutions tailored for the consumer lending market, she heads marketing efforts for Asurity’s products and services. Era is experienced in digital and traditional marketing strategy and implementation. Her passion is helping organizations expand their market share through creative lead generation tactics and building brand awareness through executing proven strategies. Although her passion is marketing, over her career she has led sales teams, been instrumental in developing client retention and relation programs, and spearheaded major projects and events. Her career path has afforded her the opportunity to work for a diverse set of companies including nonprofit and start-ups. Era lives in South Florida with her husband and enjoys learning, nature walks and hanging out at the beach.

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Sponsorship Chair

ROBERT SANCHEZ

My areas of expertise are developing new products and services, repositioning struggling brands, assembling internal structures capable of meeting high-bar objectives, and preparing marketing plans that drive growth. As the senior marketing and business development officer for a significantly diverse assortment of companies, I have opened new markets, helped startups develop expanded offerings, grown market share for prominent international brands, and maximized the return on government grants. I bring ingenuity to operations, persuasion to messaging, and innovation to business solutions.

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Sponsorship Co-chair

EDUARDO CRESPO

Professional speaker that presents topics related to US Hispanic marketing, communications, PR, recruitment and the immigrant experience. Author of his proprietary Understand, Reach and Service ("URS") methodology that is a framework for entering or expanding into the US Hispanic market. Leadership and cultural intelligence trainer for commercial and non-profit organizations.

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Branding and Content Chair

Ana Meira

Ana is a multidisciplinary creative director with over 20 years of experience helping startups and established brands scale and transform how they communicate. She thrives on developing concepts at the convergence of design, tech, and the human experience. Ana started her career as a copywriter obsessing over words and creative concepts at Ogilvy. Since then, she's led many exceptionally talented marketing teams in the U.S. and Europe and ended up happily heading her purpose-driven creative agency, Regular Animal.

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Past President

AMY KNOX

Amy is an 8 year veteran with AMA and began her career with Robert Half in San Francisco before moving to Charlotte, NC, in 2013 to help launch their marketing & creative practice. In 2019, she relocated to Miami to oversee the technology and marketing operations as the line between tech and marketing is blurring more now than ever! The Creative Group specializes in freelance, project & direct hire staffing for marketing, creative & digital talent at all levels. Amy lives in Miami with her husband and 2 dogs - Gilly and Ike.

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